JANUARY 15 2025
BRP Systems Group acquires Insert Coin, a leading innovator in customer engagement technology. The acquisition further strengthens the group’s club management solution and its recently launched loyalty and engagement offering to Gyms and Fitness operators worldwide.
Member loyalty and engagement are becoming key elements in Gyms and Fitness operators’ strategies. By acquiring Insert Coin, BRP Systems Group continues to invest in making this an integral part of its product suite.
Insert Coin, acknowledged for its cutting-edge loyalty and engagement solutions, has been a key partner in BRP Systems Group’s ecosystem and the partnership has already delivered measurable results to the group’s customers.
"The acquisition of Insert Coin accelerates our journey toward redefining loyalty in the modern fitness industry landscape,” says Thomas Säld, CEO of BRP Systems Group. "Together, we are uniquely positioned to offer our customers unmatched capabilities in building meaningful, lasting connections with their members. This partnership unlocks the potential to deliver innovative, personalized loyalty experiences that resonate deeply with today’s consumers."
Insert Coin brings a wealth of expertise in loyalty, gamification and rewards programs, perfectly aligning with BRP Systems Group’s mission to empower Gyms and Fitness operators through digital solutions.
"We are thrilled to officially join forces with BRP Systems Group," says Carl Bjerkne, CEO & co-founder of Insert Coin. "After working together for almost two years and creating some really exciting results with BRP Loyalty this is a natural step in building the best loyalty solution for the fitness industry."
By integrating Insert Coin’s technology and team, BRP Systems Group will accelerate its ambitious loyalty and engagement roadmap with a continued strong focus on enabling outstanding, long lasting member experiences within the fitness industry.
For more information, please contact:
Thomas Säld, CEO at BRP Systems
thomas.säld@brpsystems.se
Carl Bjerkne, CEO & co-founder at Insert Coin
carl@insertcoin.se
About BRP Systems
BRP Systems is a leading provider of gym and membership management system to the fitness industry in the Nordics. With 20 years of experience from the fitness sector BRP Systems serves more than 2,500 training facilities mainly in Sweden, Denmark, Norway, Finland and Iceland. Customers cover operators of all sizes, from the newly started crossfit box to the largest fitness chains in the Nordics.
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