Key drivers of Commercial Excellence
Nordic Capital seeks to boost sales and drive top-line company growth by conducting thorough assessments of performance across a number of critical areas:
- Go-To-Market Strategy: Designing winning approaches to capture markets
- Market Segmentation & Ideal Customer Profile: Defining high-value segments and target accounts.
- Sales Coverage & Deployment: Aligning resources to maximise market reach and efficiency.
- Customer Success & Experience: Driving customer satisfaction, retention, and long-term growth.
- Marketing Effectiveness: Maximising impact from brand to demand execution.
- Pricing: Optimising value capture across products and customer segments.
- Revenue Operations: Unifying processes across sales, marketing, and customer success.
- Incentive Design: Attracting, motivating, and retaining top commercial talent.
- Commercial Tech Stack: Leveraging tools to enable productivity and insights.
- Reporting: Enabling more efficient decision-making with clear KPIs and insights.
- Performance Management: Driving productivity with consistent management oversight and coaching.
Following this assessment, the Commercial Excellence team actively helps portfolio companies by developing tailored action plans that address the identified opportunities and challenges. Nordic Capital often brings in strategic and functional experts from its extensive network to share best practice and guide implementation.
This collaborative approach ensures that each company can rapidly translate recommendations into concrete improvements, fostering sustainable growth, strengthening competitive advantage and driving long-term value creation.