Greenfood

Greenfood Group is a leading supplier in the increasingly attractive market for healthy foods with strong and proven food concepts, well positioned for a continued roll-out and further growth.

Company Background

• The Greenfood Group focuses on ‘Green Convenience’: Sustainable, healthy food that is tasty, affordable, and easily accessible to a wide audience
• Greenfood operates in three business areas:
  • Picadeli: European market leader in healthy fast food, offering customers healthy and convenient options through self-serve salad bars. Award-winning technology, making use of AI and data cloud connectivity to minimise in-store effort, reduce waste, and step up the experience for salad-loving consumers
  • Food Solutions: Innovative food products manufactured in best-in-class facilities with high productivity and low levels of food waste
  • Fresh Produce: Fruit and vegetable wholesale specialist with an extensive range of supplies from all over the world

Vision & Outlook

• Support continued growth and international expansion
• Leverage underlying trend of increased healthy and convenient eating options
• Invest in sustainability practices to inspire a healthier society by connecting people with affordable, tasty and healthy food with less climate impact
  
  

Highlights & Updates

• Highly scalable business model, with an installed base of over 2,000 self-service Picadeli salad bars, Greenfood is well-positioned for continued growth from its market-leading position across six European countries
• Since Nordic Capital’s acquisition, Greenfood has expanded from the Nordics to France, Spain, Belgium, Germany, and the US with its highly scalable Picadeli business model
• ‘Greenhouse’, the Group’s new logistics centre in Sweden became fully operational in 2023 and was crowned ‘Logistics Facility of the Year’. This ultra-modern facility is packed with green technology and is the central hub of Greenfood’s Nordic operations
• Science Based Targets initiative (SBTi) approved Greenfood’s climate targets in 2023