Sustainability Case Study
Nordnet is an online bank for investments, savings and loans, operating in the Nordic countries who practices a model called Nordnet in Society.
The sustainability approach is based on the thoughts of shared value with focus on three areas: sustainable savings & investments, diversity & equality and digital learning. Nordnet aims to run projects that will generate value for both the private savers and the society as a whole, but also for our employees and Nordnet as a company.
Encouraging sustainable savings
Nordnet offers over 3,200 different funds, with customers able to independently search for the alternatives that suit them. In order to make it as easy as possible for customers to identify sustainable investments, it has developed a clear rating system and search tools, and as a result has seen a substantial increase in the capital allocated to them. In recent years Nordnet’s customers have increased their sustainable investments significantly and continue to encourage this development.
Educating and inspiring savers of the future
In the interest of helping current and future customers to make healthy decisions for their future, Nordnet has developed a number of forums and interest groups where people can trade experiences, acquire knowledge and gain inspiration for their personal finance planning. Its social network Shareville enables customers to share their investment knowledge and within three years has attracted 190,000 active users.
Through its support of Kodcentrum, a learning programme for children in Sweden, Nordnet contributes to the development of the next generation of programmers, a professional group with the potential to make a tangible impact on the Company’s customer offering. In cooperation with Kodcentrum, the Company hosts an annual Nordnet Kid Hackathon, at which children are given the opportunity to develop their skills in digital content creation and programming. These young people are Nordnet’s future customers and the Company’s goal is to increase their understanding of the importance of saving, digital innovation and of maintaining healthy personal finance habits.
Supporting equality and diversity
Nordnet is committed to equality and diversity in the workplace and this is reflected in its wider support of minority groups such as women, who are still underrepresented in finance and technology. For example, in Sweden Nordnet partners with “Tjejer Kodar” to encourage women to deepen their knowledge about programming. Nordnet’s educational initiatives include a number of forums that are specifically aimed at inspiring women and helping them to build a strong financial future, as well as FemInvest, a podcast which focuses on providing women a platform to share experiences on investments.
We practice a model called ‘Nordnet in society’, where we have defined three focus areas: sustainable savings & investments, diversity & equality and digital learning. Our model is based on the thoughts of shared value, and within our focus areas we run projects that will generate value for both the private savers and the society as a whole, but also for our employees and Nordnet as a company